The Project:
Branding for an innovative wedding planner
A client approached me with a new concept in wedding planning: an a la carte, hourly consulting service, to help savvy couples with only the parts of event planning they needed. While this planner's business plan was modern, her signature wedding style is classic. To marry these concepts, i opted for midcentury fonts and hand-written scripts, but displayed them in a restrained, minimal configuration.
One of two logo options presented to the client
the final logo
