THE PROJECT
Logo and brand identity for Sea Island Massage, a small business in Charleston, SC.
I created a word mark and custom icons to capture the clean, professional look requested by the business owner, whose prior informal marketing presence no longer reflected her status as a seasoned professional. Importantly, the logo also needed to appeal to a wide audience, including clients interested in sports massage, physical therapy, and spa treatments.
Tools used: Photoshop, hand drawing, Illustrator
Before reaching the final logo, I made multiple sketches and digital drafts, which I used to collaborate with the business owner as we narrowed in on the final concept.
Early Logo Iterations