![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/d03189c3-3fec-4481-ab9d-f6606ba0f60d_rw_1200.jpg?h=e9532b7447c082d39b64ff725d843a01)
THE PROJECT
Logo and brand identity for Sea Island Massage, a small business in Charleston, SC.
I created a word mark and custom icons to capture the clean, professional look requested by the business owner, whose prior informal marketing presence no longer reflected her status as a seasoned professional. Importantly, the logo also needed to appeal to a wide audience, including clients interested in sports massage, physical therapy, and spa treatments.
Tools used: Photoshop, hand drawing, Illustrator
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/4c57e421-3dbb-4ead-b984-eeacf57e1f5c_rw_1200.jpg?h=a5af62df3b070de5139668851d1bb2a2)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/fe81935d-cac7-41c1-bbe1-1bfb6897d292_rw_1200.jpg?h=43ba1dcf0cf4061edbb27e22edc567e8)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/0059739b-21ec-438e-b169-fed52726f8b5_rw_600.jpg?h=d54b490ff3beef3016558c858a0856ed)
Before reaching the final logo, I made multiple sketches and digital drafts, which I used to collaborate with the business owner as we narrowed in on the final concept.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/1112bb51-a576-4574-9205-e7a4b0d22503_rw_1200.jpg?h=48a9e3844c5a557681a4e12f29dc8c35)
Early Logo Iterations