Sometime between the ground breaking and the ribbon cutting comes the most important building step of all: brand building.
Ok, maybe not the MOST important, but it's true that brand design is key when it comes to marketing a new community. This brand design, for a 363 unit apartment complex in East Austin, takes cues from the traditional brick, wood, and glass materials of the architecture to deliver a throwback deco vibe that feels as appropriate for a chic hotel as this rental community.
Images shown are a concept option presented to the client. The selected brand direction will remain confidential until the public launch.
