CLIENT CASE STUDY
Indeed
Indeed, the world's #1 job site, needed a creative concept to introduce their newest tool for job seekers. I was able to provide multiple examples for two distinct concepts, as well as final, web-ready art for the campaign.
CONCEPT ONE: COLLAGE
A duotone collage, using geometric shapes found in the indeed logo and images of potential workers engrossed in their work. I came up with multiple iterations of each to give a better idea of what they would look like in actual use.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/78abc7c8-3894-4194-9036-20fc6072cd89_rw_1200.jpg?h=b2891ae57c61e90375d1320e6de7cb16)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/220b3417-76f9-4b6a-a748-0a7589be1128_rw_1200.jpg?h=0fe69022e9dd6de4fab8da18e73ede13)
CONCEPT TWO: MURALS
My second concept showed murals interacting with characters, showing vivid and optimistic visions for the career futures. The winning idea? A cyclist surrounded by imagery of a bike courier winding his way through an urban scene.
NEXT STEP: WEB-READY ART
The mural art I created for the concepts was a quick sketch I made using Procreate. To take it to a more polished, web-ready piece of art, I recreated my sketch in illustrator, adhering to preexisting style guidelines I received from the client. To create the final hero image, I merged the vector art and cyclist photograph in Photoshop.
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![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/0b0d4eb5-c0d1-4a2d-a5d1-a0a94bb01348_rw_1920.jpg?h=b9e8d47bbe2dac8ac5e0997a0d8c1e84)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/f838ff57-8c88-4765-9775-ac72b7b1b2c1_rw_1920.jpg?h=df23ed336cf08cefa73e17e6f1c5334e)
BANNERS
The final art was repurposed in a series of web banners to promote the new tool.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/aba93512-270b-4e77-afa9-6c1124ba8e81_rw_1920.jpg?h=d60ee0b19efee9e1b5154c7806725224)
FROM ROUGH SKETCH TO AD-READY ART
Indeed also needed art for a separate product they were promoting. In this case, they provided me with a rough pencil sketch, which I extrapolated into the colorful illustration at the right, using their house illustration style. The vector elements I made were easy to convert to a variety of banner shapes and sizes.
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![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/50f4b5ed-81cb-4c58-93dd-f14d7cfa500c_rw_1920.png?h=54db6e557b0fc2fb9e6854e4cc1c25d7)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/2eda1564-f565-4a27-a892-cd388c911cfa_rw_1920.jpg?h=4133e1af7fabdde158260a68ba0f7d40)