CLIENT CASE STUDY
Indeed
Indeed, the world's #1 job site, needed a creative concept to introduce their newest tool for job seekers. I was able to provide multiple examples for two distinct concepts, as well as final, web-ready art for the campaign.
CONCEPT ONE: COLLAGE
A duotone collage, using geometric shapes found in the indeed logo and images of potential workers engrossed in their work. I came up with multiple iterations of each to give a better idea of what they would look like in actual use.
CONCEPT TWO: MURALS
My second concept showed murals interacting with characters, showing vivid and optimistic visions for the career futures. The winning idea? A cyclist surrounded by imagery of a bike courier winding his way through an urban scene.
NEXT STEP: WEB-READY ART
The mural art I created for the concepts was a quick sketch I made using Procreate. To take it to a more polished, web-ready piece of art, I recreated my sketch in illustrator, adhering to preexisting style guidelines I received from the client. To create the final hero image, I merged the vector art and cyclist photograph in Photoshop.
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BANNERS
The final art was repurposed in a series of web banners to promote the new tool.
FROM ROUGH SKETCH TO AD-READY ART
Indeed also needed art for a separate product they were promoting. In this case, they provided me with a rough pencil sketch, which I extrapolated into the colorful illustration at the right, using their house illustration style. The vector elements I made were easy to convert to a variety of banner shapes and sizes.
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