A Cloud Guru
is an online training platform for people in search of tech skills. As part of their in-house marketing team, I had a hand in countless projects. This page covers a few favorites.
Spreading the word about our Student Discounts
We launched a student discount program (with crazy deals!) in 2021. In order to shout it from the rooftops, I created a peppy, retro collegiate illustration set and plenty of supporting graphics.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/13f8f440-6f80-46f8-81f0-2474afd7d032_rw_1920.png?h=cb835f10adf87e3bc6040ec1a129e0c3)
Email banners. We targeted users with .edu email addresses to spread the word about our student deals.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/00a23cdf-7753-46be-b215-2f3de9b9bf7c_rw_1920.jpg?h=44da5e20c779a54af2b9cae75b0f4a7d)
Social media graphics emphasizing the deep discounts available for students on the ACG platform.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/718c2ee8-767c-49ca-9bb8-15982321e40e_rw_1200.gif?h=7888eddbbcba22c5d518fb9e689c41dd)
Report Design and Marketing Assets
Our research into cloud-centric business trends proved pretty enticing to a lot of B2B customers, and reports like this one were a popular resource. The Road to Multicloud contained stats showing how businesses are increasingly using a combination of cloud platforms (like AWS, GCP, and Azure) to build their technology architecture.
I created the full digital report, including a splashy cover illustration referencing the top cloud platforms.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/301b08f4-23f7-467f-ab03-629d41277e50_rw_1200.png?h=926e6b243e5b899ee5906a21dd8e8f0e)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/f5926404-50c9-43d3-a59b-04dd111d9f0e_rw_1920.jpg?h=f7c38711ac4933e00ee625ae1d59a2b7)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/22d75e6a-5705-41b5-b6c8-77307ce81f67_rw_1920.jpg?h=aac7b6a8ff4fbe793e729a7844dfdf4c)
Banner Ads
I also crafted a large set of banner ads and social media graphics to spread the word.
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/d1e56835-f545-4b6c-9446-b66b4eb407ce_rw_600.jpg?h=f1c0012f248b51fd69a7072ab4ae9cbc)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/56121eb0-ba3e-4e90-8d9d-21b91beeb7f7_rw_600.jpg?h=22d4aea83b198aed23bfdfa1799bd42f)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/ee3419b2-dbce-4e47-a426-59853410b2f7_rw_1200.jpg?h=4db72e47a42e42b2f3239007bc335ea0)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/00acd29e-7ec7-45b7-b29f-51b85acf28a2_rw_1200.gif?h=d15a240db5167e2cb12bc4d00406c086)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/e3f1dd90-8296-464c-84c3-aad457c1e90d_rw_1200.jpg?h=2e18d890de17894cb1682dda88a7cdef)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/6509f5b7-89a8-43e6-b02f-0a85dc8885e3_rw_1200.gif?h=8b3248983bc4596f582a0d949169fa60)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/a9540b5c-86f7-4312-b94a-85bb6205bffd_rw_1920.png?h=90dec9c84d1904aae27a1bf15e48ced2)
SWAG for Days
One of A Cloud Guru's major strengths is a deep appreciation for quality swag. T-shirts, sticker sheets, and pins commemorate every important event!
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/95317848-5d34-45b5-ac1c-a0d2512890ee_rw_1200.png?h=215adfcb77a6f9e071e6fbcd12d47e95)
![](https://cdn.myportfolio.com/6a45325c3cb67837a39f78b06a9d93b6/e3a9ea63-0fae-4dac-a449-511163d880e4_rw_1920.jpg?h=4a193bd0ed7eadcae3251741f01c1836)